Scott Daly

Veteran Sales Executive Scott Daly Joins Simplifya as Chief Revenue Officer

DenverFebruary 27th, 2020 – Simplifya, the leading provider of regulatory and operational compliance software for the cannabis industry, announced today that the Company has appointed veteran sales and finance executive Scott Daly, to the role of Chief Revenue Officer, effective immediately. In this role, Mr. Daly will be responsible for driving innovation and unlocking future growth opportunities at Simplifya.

“As a highly skilled management professional within the technology industry, Scott has a proven track record in running efficient operations and delivering superior results,” said Marion Mariathasan, CEO & Co-Founder of Simplifya. “By combining his strategic vision for the company, along with his strengths in planning and tactical implementation, we are confident that Scott will drive continued success at Simplifya in this new role.”

Mr. Daly brings to Simplifya more than 30 years of sales experience and has a background in direct and channel business development, strategic planning, operational processes, financial forecasting, budgeting, expense control and profit generation. Most recently, he served as the Vice President of Client Solutions for MJ Freeway (now Akerna), a provider of SaaS-based supply chain software solutions, where he was responsible for growing and leading the sales and customer success teams. Additionally, he was instrumental in growing the company’s revenue by over 50 percent.

“There has never been a more exciting time to be in the cannabis industry and our clients are looking to us to drive innovation in regulatory awareness and compliance as they grow their businesses,” said Mr. Daly. “I am thrilled to join an exceptionally talented team at this pivotal time and I’m confident that we’ll continue introducing industry-leading, innovative solutions to the most pressing problems in compliance and regulation.”

Prior to MJ Freeway, Mr. Daly served in several senior leadership positions, including as the Vice President of Sales for FiveStars, a customer loyalty SaaS provider to small businesses; as the Vice President of Sales and Chief Operating Officer for LeaderQuest, a provider of IT training and certification programs.

Mr. Daly earned his BBA degree in marketing from the University of Wisconsin.

About Simplifya

Simplifya is the nation’s leading regulatory and operational compliance tool for the cannabis industry, empowering small and large businesses to proactively manage compliance tasks across all facilities and license types. Simplifya’s web-based self-auditing system distills complex state and local regulations into a series of simple yes-or-no questions to facilitate self-audits, identify areas of non-compliance, manage remediation efforts, and generate management and audit reports. Simplifya’s SOP feature automates the assignment, tracking, and versioning of standard operating procedures, while its Smart Cabinet digital filing system houses all of a business’s required compliance and operational documents in one place. For more information, visit

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